Marketing and Management of Coca Cola †MyAssignmenthelp.com

Question: Examine about the Marketing and Management of Coca Cola. Answer: Presentation Coca Cola is a refreshment organization and is known for its carbonated sodas created and conveyed to the clients. Beforehand, it was a patent medication organization, however soon it presented itself as a carbonated soda pop producer organization, which followsgood showcasing systems and has made a prevailing situation on the planet soda advertise. The beverages offered by the organization are alluded to as the two fixings including the kola nuts, which is a wellspring of caffeine and coca leaves. The equation, which is utilized by the organization to set up the carbonated sodas, has been left well enough alone, however there are different proof identified with the trial diversions and plans utilized (Aaker and Joachimsthaler 2012). It has made billions of clients glad and kept them revived from the twentieth century. Not many of the items offered by the organization are Coke Zero, Coca Cola, RC Cola, Kola Real, Cavan Cola, and so on. The genuine motivation behind building up this report is to break down the different advertising and the board approaches embraced by Coca Cola and the direction of the organization towards showcasing. The report will likewise incorporate the job of brand and items offered alongside the investigation of 5Cs of the organization through assessment of companys qualities, shortcomings, openings and dangers. Market investigation of Coca Cola Review of the association and the business The Coca Cola brand has a total assets of more than $74 billion, which is far superior to Pepsi, Red Bull, Starbucks, Budweiser, and so forth. It was beforehand a patent medication, however with time the organization made an economical spot in the market and with the utilization of legitimate promoting procedures, the organization picked up itself a prevailing situation in the soda pop market (colacompany.com 2017). Coca Cola is a carbonated soda pops creation and assembling organization. It was a patent medication organization already, yet with the headways in innovation and correspondence these days, the showcasing approaches turned out to be considerably more helpful and prompted the arrangement of a practical commercial center inside the business condition (Araujo and Neijens 2012). The name of the item offered by Coca Cola for the most part depends upon the two most significant segments including the coca leaves and kola nuts that are considered as a significant wellspring of ca ffeine. The results of the organization are sold in more than 200 nations everywhere throughout the world with a normal bringing down of purchasers of more than 1.8 billion drink servings consistently. Coca Cola obtained Minute Maid, Thums Up, Barqs and numerous different organizations for extending business and guarantee that all the items and administration are advertised appropriately in every one of the portions of business sectors around the world (colacompany.com 2017). In light of the Annual Report, because of the colossal quantities of clients, Coca Cola has showcased its items and administrations admirably, due to which there had been 50 billion drink servings of a wide range of items devoured day by day by the shoppers (Armstrong et al. 2015). The drinks hold the trademarks claimed and authorized by the organization for around 1.5 billion. Vision and Mission Coca Cola is one of the biggest and most well known brands, which sells great quality carbonated sodas everywhere throughout the world. The organization possesses other soda brands, for example, Fanta, Diet Coke, Coke Zero, Minute Maid, and so forth. The companys contributions are mostly the non-mixed refreshments and syrups which have kept individuals cheerful and fulfilled by satisfying their needs and necessities too in a powerful way (Baker 2014). The vision of the organization is to achieve the business goals and guarantee that the bottlers convey individuals with a decent work environment, convey an arrangement of items to clients for satisfying their needs and prerequisites. The vision additionally incorporates making a system of accomplices to grow business effectively and create reasonable networks, which can help in amplifying the drawn out come back to investors and increment creation level as well (Balmer 2012). The crucial the organization is to invigorate the individuals as a top priority, body and soul, permit them to support circumstances of satisfaction through the brand item utilization and moreover make an incentive by making contrasts and overseeing changes (Berthon et al. 2012). Association's direction towards advertising The organization centers around two direction draws near, particularly the item direction and market direction for concentrating on the creation procedure and recognize, investigate and audit the necessities of customers in the market in a predictable way. The direction to showcasing permits the organization to recognize, assess and evaluate the requests and inclinations of clients in the market and convey items and administrations as needs be. The market direction has been reflected through the statement of purpose of the organization, and it shows that the organization deals with its business activities dependent on the requests and inclinations of clients (Best 2012). Based on their prerequisites in different market sections, a wide scope of items and administrations, particularly the prepared to drink non-mixed refreshments to the clients. The senior administration has focused on the advantages of promoting to build up the brands vertically. The direction towards showcasing has assisted Coca Cola with creating an incentive by addressing the requirements of purchasers and bolster the current brands for producing development and improvement as well. The advertising technique includes research on bundling, advancement of exact correspondence with customers and picking up their inputs for dealing with any progressions or enhancements (Bruce and Solomon 2013). To improve the market approach, the organization has invested in rehash progressive age of clients through conveyance of a wide scope of new beverages through a wide assortment of decisions, reward, energy and fun. The showcasing direction permits the organization to consider the necessities and prerequisites of clients while settling on choices and afterward guarantee that the inclinations of the focused on crowds are met easily and adequacy. With the massive rivalry in the market, it is fundamental for the business association to turn out to be more item and market situated instead of client arranged. This would permit the association to convey items that suit the requirements of individuals inside the market and moreover remain in front of different contenders (Chattopadhyay, Batra and Ozsomer 2012). The promoting blend methodology has been trailed by the organization for coordinating with the requirements of customers and gets the ideal positive results effortlessly. The items offered by the organization are non-mixed refreshment drinks including Coca Colas claimed items alongside wide scope of different items excessively, for example, Fanta, Sprite, and so on. The nature of items and costs of those are liable for affecting the purchasing practices of shoppers as well (colacompany.com 2017). The spot alludes to the regions where the organization disseminates its items like the retail locations, wholesalers and wherever around the world. The dispersion methodology has helped the organization to put its items shrewdly and catch the eye of clients consequently accomplishing great turnover figures too. The items are additionally accessible at markets, candy machines, which show the companys serious conveyance methodology. The costs are set with the utilization of serious evaluating methodology, and this has decreased the cost consumptions and permitted the organization to utilize the extra cash for publicizing purposes to keep the premiums of clients stable (Czinkota and Ronkainen 2013). The special techniques are valuable for Coca Cola to convey its items in various market fragments appropriately and increase an enormous client base. The limited time battles incorporate customized selling, deals limits, commercials of TVs, papers, magazines, and so on., which has improved t he brand picture and personality and created more devotion and trust among the clients as well (De Mooij 2013). The job of brand and items advertised Not many of the significant brands of Coca Cola are Fanta, Diet Coke, Coke Zero, Minute Maid, Sprite, and so on. The brands sell non-mixed drinks and soda pops, and these are offered for causing the clients to have some reward and remain invigorated too. The real job of brands is to offer clients with great quality non-mixed refreshments and proficiently satisfy their necessities and prerequisites (Hastings and Domegan 2013). Examination of the 5Cs of the association Organization Qualities and Key Resources Coca Cola is perhaps the biggest drink brands as per its worldwide and national reach and deals. The organization has been available in excess of 200 nations around the world, and in excess of 500 brands are advertised. The organization has a decent money related condition, and with the assistance of good publicizing and advertising exercises, the brand has made a practical nearness in the market. There have been VIP supports, which have upgraded the brand picture and personality as well (Hollensen 2015). The corporate social duties are significant qualities of the organization excessively, for example, the water preservation and reusing, training, wellbeing, and so on. The earth inviting bundling exercises take into consideration reusing and reusing, which further improved the brand picture. The organization is likewise connected with global games and sponsorships. All these have made Coca Cola perhaps the costliest brand with most noteworthy brand value. Coca Cola has the biggest piece of the overall industry, and with its great showcasing procedures, the more youthful age clients have been pulled in (Kapferer 2012). The organization additionally encounters great steadfastness of clients, and in light of the great taste, the clients neglect to discover different substitutes for the items offered by Coca Cola. The powerful dispersion organize permits controlling the merchants appropriately including wholesalers, bottlers, retailers and guarantees fruitful business development all ov

Anne Boleyn

Anne Boleyn carried on with a key way of life in the English court of Henry VIII. As a pawn of her family, she went from a little young lady in the French court to the sovereign. Henry had a fixation on Anne and would remain determined until they were together causing many long haul influences on England. Numerous individuals had diverse differentiating perspectives on Anne Boleyn; on one hand she was seen as a jezebel or courtesan by the Catholics and yet she was seen as a pious sovereign by protestant journalists. Both these clashing representations of Anne Boleyn have a level of truth and yet are off base. Through both of these characters Anne Boleyn’s relationship with Henry VIII caused numerous impacts upon England during his rule, for example, changing how the congregation had been set up for a large number of years and the manner in which ladies were seen in this time. Anne spent piece of her adolescence in the court of the Archduchess Margaret, the little girl of Maximilian I, Holy Roman Emperor, and Mary, Duchess of Burgundy. Anne was around the age of 12-13, as that was the base age for a ‘fille d'honneur', likewise know as a bridesmaid or servant of respect . It was from that point that she was moved to the family unit of Mary, Henry VIII's sister, who was hitched to Louis XII of France. Anne's sister Mary was at that point in ‘the French Queen's' participation. Be that as it may, when Louis kicked the bucket, Mary Boleyn came back to England with Mary Tudor, while Anne stayed in France to go to Claude, the new French sovereign. Anne stayed in France for the following 6 or 7 years. During her stay in France she figured out how to communicate in French smoothly and built up a preference for French garments, verse and music. While there in France Anne increased an extremely extraordinary style and beauty that made her truly recognizable in the English court. Anne brought to England another shape for a renaissance lady. She was proficient and had gotten proper instruction. Alongside this Anne brought her French style that spread through the English court. In 1521 or mid 1522, with war among England and France fast approaching, Anne got back. At the point when she previously grabbed Henry VIII's attention is obscure. He was initially pulled in to her sister, Mary who came to court before Anne . She was the lord's fancy woman in the mid 1520s and, as a characteristic of favor; her ather was raised to the peerage as viscount Rochford in 1525. Mary herself would leave court with just a dull marriage, and perhaps the ruler's ill-conceived child, as her prize. Anne gained much from her sister's model. Anne's first years at court were spent in support of Henry VIII's first spouse, Katharine of Aragon. She turned out to be very well known among the more youthful men. She was not viewed as an extraordinary stunner; her sister involved that position in the family, yet even Mary was just esteemed ‘pretty'. Anne’s centers were her style, her mind and appeal; she was irritable and energetic. Her most astounding physical qualities were her huge dim eyes and long dark hair. All things considered, Henry looked to make Anne his escort, as he had her sister Mary years prior. Possibly drawing on the case of Elizabeth Woodville, Queen to Edward IV (and maternal grandma to Henry VIII) who was said to have revealed to King Edward that she would just be his better half, not his paramour, Anne denied Henry VIII sexual favors. We don't have the foggiest idea who originally had the possibility of marriage, yet in the long run it advanced into â€Å"Queen or nothing† for Anne. How Anne had the option to catch and keep up the lord's consideration for such an extended period of time, regardless of incredible obstructions and the steady nearness of noxious tattle can't be clarified. Henry was unshakable and fretful. Be that as it may, for quite a long while, he stayed dedicated to his affections for Anne and his craving for an authentic male beneficiary. He sent many love letters to Anne; his battle to win her turned into a risky fixation going on for a long time. My fancy woman and companion: I and my heart put ourselves in your grasp, beseeching you to have them admirers for your great kindness, and that your warmth for them ought not develop less through nonattendance. For it would be an incredible pity to expand their distress since nonappearance does it adequately, and like never before I could have thought conceivable helping us to remember a point in space science, which is, that the more drawn out the days are the farther off is the sun, but the more furious. So it is with our affection, for by nonattendance we are separated, yet by and by it keeps its intensity, in any event on my side, and I trust on yours additionally: guaranteeing you that on my side the apathy of nonappearance is as of now a lot for me: and when I think about the expansion of what I should needs endure it would be well near insufferable for me were it not for the firm expectation I have nd as I can't be with you face to face, I am sending you the closest conceivable thing to that, to be specific, my image set in an arm band, with the entire gadget which you definitely know. Wishing myself in their place when it will satisfy you. This by the hand of Your unwavering hireling and companion H. Rex His longing for Anne expanded his endeavors to tie down an invalidation from his union with Catherine of Aragon. During their eighteen-year marriage, Catherine had neglected to give Henry a male beneficiary to the seat of England, just creating a little girl, Mary. In 1527 Henry approached the Pope for an abrogation of his union with Catherine so he could wed Anne. Since the Pope didn't allow Henry his desire, he and his Parliament passed the Act of Supremacy in 1534, which announced the King as leader of the Church of England. Despite the fact that Henry VIII himself was a strict moderate, England gradually started to make the part of Christianity known as Anglicanism, which frequently views itself as to have taken a center street among Luther's and Calvin's Protestantism and Roman Catholicism. It likewise firmly included Parliament in the key choices, including the Act of Succession, permitting agents of the individuals an indispensable job in picking the following dynastic ruler. During Anne’s union with Henry VIII, she had a lot of command over the government. She changed the essence of governmental issues in England. Anne Boleyn was keen and was not scared of saying what she thought . It is realized that she impacted Henry, and that is a motivation behind why Thomas Cromwell, an English legislator who filled in as King Henry VIII's main pastor from 1532 to 1540 , plotted to dispose of her. Her impact over the ruler prompted Wolsey's transgress, and Cromwell censured her for influencing international strategy and forestalling an English-Imperial collusion. However Anne was a lady, and ladies of the time were not intended to have suppositions and interfere in legislative issues. In the wake of being hitched, Anne entered control for the introduction of her first youngster on 26 August 1533. The kid was conceived on 7 September 1533 and had the biggest impact on England that Anne Boleyn caused. The solid infant young lady called Elizabeth was not the failure generally expected, nor did she quickly cause her mom's defeat. The birth had been simple and snappy. The sovereign recouped rapidly. Henry had each motivation to accept that solid sovereigns would follow. It was just when Anne prematurely delivered two children that he started to scrutinize the legitimacy of his subsequent marriage. It was a monotonous and terrifying move for Anne. During the over two years after Elizabeth's introduction to the world, she was once in a while secure or sure of her position and the ruler's expressions of love. The proceeded with absence of a beneficiary and Anne's unsuccessful labors helped him to remember Katharine. Like the greater part of his counterparts, the lord accused his significant other when she didn't consider or convey to term. Anne had one final possibility, and in June 1535, became pregnant once more. She lost that youngster also, in January 1536. She was accounted for to have stated, â€Å"I have prematurely delivered of my guardian angel. † Katharine of Aragon passed on in January also, only a couple of days before Anne's unsuccessful labor. These occasions, taken together, drove Henry energetically. While Katharine lived, the vast majority of Europe, and numerous Englishmen, had viewed her as his legitimate spouse, not Anne. Presently he was freed of Katharine; if he somehow happened to free himself of Anne, he could wed again †and this third marriage could never be spoiled by the apparition of plural marriage. He had her captured, accused of infidelity, black magic, and inbreeding; the charges were outrageous even to her adversaries. As sovereign of England, Anne was attempted by her friends; the principle charge was infidelity, and this was a demonstration of conspiracy for a sovereign. No individual from the respectability would support her; her fearful uncle Norfolk articulated capital punishment. A talented fighter was brought over from France. She was guaranteed that there would be little torment. She answered, with common soul, ‘I have heard that the killer is generally excellent and I have a little neck. ‘ Anne had appealed to God for banish and to end her days in an abbey, yet now confronted a progressively appalling destiny. She met it with courage and mind. She was brought to the framework at 8 AM on 19 May 1536. It was a display that had never occurred, the primary open execution of an English sovereign. Anne, who had safeguarded herself so capably at her preliminary, picked her final words cautiously: ‘Good Christian individuals, I am come here to kick the bucket, for as per the law, and by the law I am decided to pass on, and in this manner I will talk nothing against it. I am come here to blame no man, nor to talk anything of that, whereof I am denounced and sentenced to pass on, however I ask God spare the ruler and send him long to rule over you, for a gentler nor an increasingly tolerant ruler was there never: and to me he was ever a decent, a delicate and sovereign master. Also, if any individual will interfere of my motivation, I expect them to pass judgment on the best. Furthermore, in this manner I withdraw from the world and of all of you, and I healthily want all of you to appeal to God for me. O Lord show kindness toward me, to God I compliment my spirit. ‘ She was bowed at the platform and slaughtered by executing . Today, this lady who lived 500 years back is despite everything having books, projects and motion pictures composed and made dependent on her life. Too

Patient satisfaction with dental care services Essay

Quiet fulfillment with dental consideration administrations - Essay Example Infact, current center of present day showcasing includes focusing on purchaser fulfillment since it is just through consumer loyalty that associations can flourish, endure and develop. Dental assistance too like some other association is worried about shopper fulfillment or patient fulfillment. There is sufficient proof to show that persistent consistence, adherence to dental specialist and improved results of treatment are identified with understanding fulfillment like in some other social insurance area. In particular, in dental administrations, a patient may need to meet the dental specialist a few times, on the grounds that numerous techniques are done in a few sittings and can cause torment, trouble and money related weight. In this way, it is just through patient fulfillment, that a patient can be made to return to a similar dental specialist. In this article, quiet fulfillment with dental consideration administrations with be talked about through survey of reasonable writing. Studies relating to shopper fulfillment were first done in 1960s and since there in excess of 15,000 articles have been distributed in such manner (Newsome and Wright, 1999a). As indicated by Patterson et al (1997; refered to in Newsome and Wright, 1999a), the fulfilled client is a fundamental methods for making a manageable bit of leeway in the serious condition. In the territory of human services, purchaser fulfillment has been generally perceived and is considered as an acknowledgment of value. Such a broad significance for shopper fulfillment has happened due to acknowledgment of the requirement for association of the customer during the time spent social insurance. (Tuominene, and Tuominene, 1998). In human services framework, clinical result of top notch is straightforwardly subject to the degree of consistence to treatment regimens, which thus is reliant on quiet consistence. A patient who is fulfilled is agreeable with arrangements and medicines exhorted and subsequently, hig h caliber in human services can't be accomplished without

Visual Literacy in Teaching and Learning Research Paper

Visual Literacy in Teaching and Learning - Research Paper Example It alludes to a gathering of vision capabilities which people create by observing and incorporating other tactile encounters simultaneously. Evidently, the improvement of these skills is imperative to ordinary human learning. In such manner, when these abilities are created, they empower individuals who are outwardly proficient to separate and decipher noticeable activities, images, articles, regardless of whether or regular or man-made, that they experience in their condition (Elkins, 2007). Through the imaginative utilization of these capabilities, individuals can speak with others adequately. Research has demonstrated that the utilization of visuals in encouraging upgrade figuring out how to a bigger degree. Legitimate usage of visuals brings about a more noteworthy level of learning. This paper looks at the use of visual education in the instructing and learning process as a contemporary issue in visual proficiency. Portrayal of visual proficiency in instructing and learning In t he ongoing years, there has been an enormous increment in the utilization of visual components in educating and learning processes.... Likewise, visuals, for example, illustrations, pictures and other visual systems utilized today are intended to increment learners’ understanding of scholarly messages. Pictures, graphs, maps and charts are among the basic visual devices which are widely utilized for powerful learning. Through artistic creations, funny cartoons and making compositions, students can exhibit elevated levels of appreciation and can connect visuals with writings (Bull and Anstey, 2006). Tattoos are likewise used to speak to different artistic characters. Legitimate consideration ought to consistently be taken while choosing a suitable visual device to utilize. In any case, inclination ought to be given to shading illustrations in that high contrast designs are liked. Film is additionally another compelling type of visual guide utilized in educating and learning. Visuals help understudies to center and have complete consideration to the photos and the going with words. Beginning of visual proficien cy in instructing and learning It is important that despite the fact that there has been expanded reconciliation of visual upgrade in the instructive procedure in the ongoing years, the thought is definitely not another one. In this domain, the reconciliation of visual and verbal data is obvious since forever. For example, prestigious instructors and logicians of antiquated time obviously showed thankfulness for visual upgrades. Aristotle once noticed that it is difficult to think without picture (Bull and Anstey, 2006). A prestigious antiquated painter, Leonardo da Vinci, as well, perceived the significance of visuals. He interpreted words from different viewpoints into drawings (Bull and Anstey, 2006) Also, in sequential order characters started as pictures that portrayed different implications. These images portrayed man-made language without qualifications among pictures and words. It is as it were

Homecoming :: essays research papers

Homecoming â€Å"What sort of mother would leave her four children in a left vehicle in a peculiar town and afterward simply leave? Perhaps a mother who went somewhat insane. However, the Tilerman Kidsâ€Dicey, James, Sammy, and Maybethâ€couldn’t effectively stop her. Everything they could do was watch as their mom mixed into the Saturday morning shopping center group. It was their last impression they had of her. Presently Dicey just thirteen would need to locate a grown-up they could trust to take them ALL in so they wouldn’t end up in child care. Those were Dicey’s trusts. In any case, where it counts Dicey was worried about the possibility that that it was an excessive amount to trust for†¦Ã¢â‚¬  Uncertain Tillerman: Strong, youthful, frightened, and baffled, however appears to remain totally normal and confident when all expectations are gone and the truth is the main thing there is. Abigail Tillerman: Strong, difficult, and befuddled. She thinks about whether she takes her grandkids in will she be sufficiently fit to deal with them. Will they love her back in the event that she cherishes them? The appropriate response exists in her and she before long discovers its preferable to have somebody over nobody by any stretch of the imagination.      â€Å"People state she crazy†. Said Dicey      â€Å"Crazy like a Fox†. James answered.           (Describing their Grandmother) The contentions in the book are a blend of INTERNAL and EXTERNAL. Uncertain has individuals she meets that don’t treat them excellent yet than she battles with herself to not surrender and continue onward, accepting that there is somebody who might be listening that will take them in and love them. Every one of them. The topic the creator creates about existence is that not all things will turn out but rather to continue looking and having a go at something in the end will work out. I would suggest this book since I saw it as extremely rousing and consoling that there was somebody who took them in and demonstrated that there was still acceptable to be had on the planet.

Quizbowl adventuring

Quizbowl adventuring When I brought up at a blogger meeting that I was thinking about writing a blog post about quizbowl, somebody said, Whats quizbowl? So of course I had to say, Now Im  definitely writing a blog post about  quizbowl. (In fact, there may be more in the future!) If you already know what quizbowl is, you can probably skip this intro paragraph and go straight to the ~personal experience~, but basically, the whole big concept of quizbowl is that you form teams of 4-5 people, and two teams sit in a room and listen to questions, and you hit a buzzer when you know the answer. If youre right, you get points; if youre wrong, no one else on your team can answer and the other team gets to hear the rest of the question. Quizbowl at the high school level comes in a lot of different formats, and people have some strong opinions about whats good and whats bad; at the college level, theres mostly so-called good quizbowl which has a few specific characteristics. High school quizbowl in Canada is focused on our own Canadian format, called Reach for the Top, so I didnt (and still dont, I guess) have a lot of experience with this other kind. I went to an MIT Quizbowl team practice at CPW and had a ton of fun, so I was super excited to start practice for real this year. Once or twice a week, a bunch of us take over a classroom, read through old packets of questions, and try not to make really dumb negs.01 A neg is when you buzz in early but then get the answer wrong. The best (aka worst) ones tend to become quizbowl history. One of my favorite things about MIT so far is that you can show up to pretty much any event or meeting and find some truly awesome people; that holds true for quizbowl, which is one of the reasons I like it so much :) Last Saturday,02 Oof actually two Saturdays ago now, whoops I went to my first college quizbowl tournament!!! It was the aptly-named Early Fall Tournament at Yale. I was really, really nervous for several days before not because of the tournament, but because I was the driver! We split up into three cars of people, and then each driver rented a car and drove two hours to New Haven on the morning of and two hours back the same night. This was a lot of firsts for me: first time driving on a long trip, first time driving in Boston, first time picking up my own rental car. I had those nightmares you get before a big event, where I screw up picking up the car except I did pick up the car except now Im crashing the car I owe a super-big thank you to every one of my friends who listened to me talk about it, to the club prez who walked me through the whole thing very patiently, and to my friend Maddie 22 who actually came with me to pick it up!!! It was, uh, not an unharrowing experience. We had to figure out how to drive the car (harder than youd think), navigate out of the garage (ditto), and drive and park in rush hour Boston traffic (exactly as hard as youd think). But eventually (as in, way later than it should have been), we and the car did make it back to MIT unscathed. This success made me feel a lot better about the drive next morning (which is to say that I switched to being nervous about waking up in time). I dragged myself out of bed before dawn, walked over to where Id parked the car, and. accidentally opened the hood while trying to open the trunk. Ten minutes later, hood closed; ten minutes after that, trunk opened. And we were off! The drive was actually a lot better than I thought it would be, perhaps because the road was deserted at 6.30 in the morning. We mostly just cruised along the highway quietly, and soon we were in New Haven :0 Yale is very pretty, although very different from MIT. Heres a bunch of pics I took at 8 am: An arrow pointing right Previous An arrow pointing right Next (Note: the inside of the entire building I was in looked like that, all wood paneling and a bit of dark gothic metal; admittedly, I didnt go into any other buildings. The library, which is that rectangle building with the square marble sections, is so cool its a rare book library, so instead of having real windows that could damage the books, they have these super-thin marble slices that let in filtered sunlight!) The tournament itself was super fun!!!!!! I settled very comfortably into my niche of getting a bunch of questions about Classical history, and also some about poetry and Judaism, and was reminded all over again how much I like these things. For lunch, we went to, wait for it: A restaurant that  only sells chicken nuggets. I know, I can hear you gasping from here. And they were not McDonalds chicken nuggets, my friends i.e., they were actually good. After lunch (or, like, a long while after lunch, because the tournament ran realllll late) was rebracketing for playoffs; my team, MIT C, ended up right in the middle of the pack, which Im very happy with considering my relative lack of experience. I am not allowed to tell you all the incredibly funny things people said about questions at this tournament, because other people are still going to play it later! So all I can say is, uh, they were really funny, and if I told you them youd definitely be laughing right now. Also, there were some questions that were hard, but then I knew the answer! I know: so impressive. After a suuuuuuper long wait for tiebreaker games, we went out for dinner and got delicious Greek food (while experiencing the very real sketchiness of New Haven at night), and then it was the drive home! With my drive there completed, my biggest fear had shifted from crashing on the way to quizbowl to crashing on the way back. However, I ingested caffeine with dinner and connected my phone to the cars speakers, and we blasted Taylor Swift and Maroon 5 and Lorde and Hamilton all the way home. To be honest? It was  amazing. Ive never had that feeling before, of driving down a highway with the flow of traffic, zooming along03 I only looked up the mi to km conversion after the drive and boy, was I shocked at how fast I had been going. with people you like, after a fun and interesting day, playing your favorite music and singing along real loud. It felt like it felt like adulthood, I guess, but an aspect of it I didnt anticipate: I can choose what I want to do, take myself there, and do it in my own style. And it rocked :D A neg is when you buzz in early but then get the answer wrong. The best (aka worst) ones tend to become quizbowl history. back to text ? Oof actually two Saturdays ago now, whoops back to text ? I only looked up the mi to km conversion after the drive and boy, was I shocked at how fast I had been going. back to text ?

Economy Shakes up College Scholarships, Financial Aid

Two major trends are affecting the way college scholarships, grants and other financial aid are awarded. The first is no surprise: The fallout from the Great Recession cost many colleges millions of dollars from their endowments. Forcing cuts to financial aid budgets. The second: More colleges are strategically employing tuition discounting -- the term used to describe the process of awarding college scholarships and grants -- to shape their student bodies in specific ways. Combined, these trends mean potentially fewer students will get large awards and the awards they get may be wildly different. "What's happening right now is that everyone's been hit with the issues in the economy, so we'll be seeing a little bit less of tuition discounting," says Manuel Fabriquer, founder of College Planning ABC in Tracy, Calif. "It is still going to be prevalent -- there will still be discounting -- but more of it will be going to the top 20 percent or 25 percent of a particular school's freshman class." Colleges are being more proactive than ever in using tuition discounting to attract exactly the type of students they want in their student body. "The trend in recent years has been to leverage tuition discounting -- not just to recognize scholarship and or financial need, but also to address competitiveness in certain markets," says Karen P. Condeni, vice president and dean of enrollment at Ohio Northern University, a liberal arts college with an enrollment of 3,600 students in Ada, Ohio. "Some institutions discount in order to help shape their enrolled classes in line with each institution's strategic goals," Condeni says. "For example, if an institution is seeking higher profiled students or more students for a particular program of study, tuition discounting could be a strategy used to achieve higher yields in line with such goals." For students seeking admission to the most competitive private colleges, it means that there won't be as much need-based (aid) as there was in the past, says Peter Ratzan, a partner in College Planning Specialists in Weston, Fla. Some of the top private colleges have rescinded their need-based policies, under which they sometimes met the entire financial aid need of a student based on the expected family contribution. Now, instead of being completely need-based, these schools will consider financial need as well as a student's academic, athletic and other qualification for merit scholarships. Colleges that are entirely need-based generally do not offer merit scholarships, so it doesn't matter if the student has high test scores or some other academic qualification because they don't offer merit aid. For everyone else, "all signs point to the very strong possibility that discounting is going to be much less on a going forward basis," says Andrew Lockwood, Ratzan's partner at College Planning Specialists. "The financial aid packages are going to shift to being a greater percentage of loans compared to grants and scholarships." State colleges are affected more than private colleges, Lockwood adds, because they have less money to start with. Most public colleges have been hit by state budget cuts as well. "As a general rule, the private schools are more generous than public colleges when it comes to financial aid," he says." They have more funding, larger endowments, and they are, by far, more able to address a family's financial needs than public schools." Students applying to state colleges are impacted by these trends, especially those applying to out-of-state public schools, where tuition is much higher than in-state schools and students generally receive less financial aid, according to Lockwood. Ratzan advises parents not to ignore private colleges in favor of public colleges not only because of the size of the potential financial aid awards, but also because it generally takes public college students longer to graduate than private college students -- an average of five-and-a-half years. So even if your state college is cheaper than a private college, if you have to pay tuition for an additional year and a half, that difference may evaporate. When selecting schools to apply to, it makes sense to apply to schools that are similar and within your student's reach, Fabriquer says. "Every college has a niche, so it's important to match up the student with the right college and then figure out which colleges are competing against each other for the same type of student," he says. For example, if you are looking at schools in Pennsylvania, Carnegie Mellon, Haverford and Bryn Mawr frequently admit the same type of student, so your son or daughter could apply to all three and, if admitted, try to leverage a large financial aid award from one into a bigger award from another. Finally, make sure your son or daughter applies to a good mix of schools, says Lockwood. He recommends a high school senior apply to between six and eight schools with at least three of those well within academic reach. Posted March 26, 2010 Two major trends are affecting the way college scholarships, grants and other financial aid are awarded. The first is no surprise: The fallout from the Great Recession cost many colleges millions of dollars from their endowments. Forcing cuts to financial aid budgets. The second: More colleges are strategically employing tuition discounting -- the term used to describe the process of awarding college scholarships and grants -- to shape their student bodies in specific ways. Combined, these trends mean potentially fewer students will get large awards and the awards they get may be wildly different. "What's happening right now is that everyone's been hit with the issues in the economy, so we'll be seeing a little bit less of tuition discounting," says Manuel Fabriquer, founder of College Planning ABC in Tracy, Calif. "It is still going to be prevalent -- there will still be discounting -- but more of it will be going to the top 20 percent or 25 percent of a particular school's freshman class." Colleges are being more proactive than ever in using tuition discounting to attract exactly the type of students they want in their student body. "The trend in recent years has been to leverage tuition discounting -- not just to recognize scholarship and or financial need, but also to address competitiveness in certain markets," says Karen P. Condeni, vice president and dean of enrollment at Ohio Northern University, a liberal arts college with an enrollment of 3,600 students in Ada, Ohio. "Some institutions discount in order to help shape their enrolled classes in line with each institution's strategic goals," Condeni says. "For example, if an institution is seeking higher profiled students or more students for a particular program of study, tuition discounting could be a strategy used to achieve higher yields in line with such goals." For students seeking admission to the most competitive private colleges, it means that there won't be as much need-based (aid) as there was in the past, says Peter Ratzan, a partner in College Planning Specialists in Weston, Fla. Some of the top private colleges have rescinded their need-based policies, under which they sometimes met the entire financial aid need of a student based on the expected family contribution. Now, instead of being completely need-based, these schools will consider financial need as well as a student's academic, athletic and other qualification for merit scholarships. Colleges that are entirely need-based generally do not offer merit scholarships, so it doesn't matter if the student has high test scores or some other academic qualification because they don't offer merit aid. For everyone else, "all signs point to the very strong possibility that discounting is going to be much less on a going forward basis," says Andrew Lockwood, Ratzan's partner at College Planning Specialists. "The financial aid packages are going to shift to being a greater percentage of loans compared to grants and scholarships." State colleges are affected more than private colleges, Lockwood adds, because they have less money to start with. Most public colleges have been hit by state budget cuts as well. "As a general rule, the private schools are more generous than public colleges when it comes to financial aid," he says." They have more funding, larger endowments, and they are, by far, more able to address a family's financial needs than public schools." Students applying to state colleges are impacted by these trends, especially those applying to out-of-state public schools, where tuition is much higher than in-state schools and students generally receive less financial aid, according to Lockwood. Ratzan advises parents not to ignore private colleges in favor of public colleges not only because of the size of the potential financial aid awards, but also because it generally takes public college students longer to graduate than private college students -- an average of five-and-a-half years. So even if your state college is cheaper than a private college, if you have to pay tuition for an additional year and a half, that difference may evaporate. When selecting schools to apply to, it makes sense to apply to schools that are similar and within your student's reach, Fabriquer says. "Every college has a niche, so it's important to match up the student with the right college and then figure out which colleges are competing against each other for the same type of student," he says. For example, if you are looking at schools in Pennsylvania, Carnegie Mellon, Haverford and Bryn Mawr frequently admit the same type of student, so your son or daughter could apply to all three and, if admitted, try to leverage a large financial aid award from one into a bigger award from another. Finally, make sure your son or daughter applies to a good mix of schools, says Lockwood. He recommends a high school senior apply to between six and eight schools with at least three of those well within academic reach. Posted March 26, 2010 Economy Shakes up College Scholarships, Financial Aid Two major trends are affecting the way college scholarships, grants and other financial aid are awarded. The first is no surprise: The fallout from the Great Recession cost many colleges millions of dollars from their endowments. Forcing cuts to financial aid budgets. The second: More colleges are strategically employing tuition discounting -- the term used to describe the process of awarding college scholarships and grants -- to shape their student bodies in specific ways. Combined, these trends mean potentially fewer students will get large awards and the awards they get may be wildly different. "What's happening right now is that everyone's been hit with the issues in the economy, so we'll be seeing a little bit less of tuition discounting," says Manuel Fabriquer, founder of College Planning ABC in Tracy, Calif. "It is still going to be prevalent -- there will still be discounting -- but more of it will be going to the top 20 percent or 25 percent of a particular school's freshman class." Colleges are being more proactive than ever in using tuition discounting to attract exactly the type of students they want in their student body. "The trend in recent years has been to leverage tuition discounting -- not just to recognize scholarship and or financial need, but also to address competitiveness in certain markets," says Karen P. Condeni, vice president and dean of enrollment at Ohio Northern University, a liberal arts college with an enrollment of 3,600 students in Ada, Ohio. "Some institutions discount in order to help shape their enrolled classes in line with each institution's strategic goals," Condeni says. "For example, if an institution is seeking higher profiled students or more students for a particular program of study, tuition discounting could be a strategy used to achieve higher yields in line with such goals." For students seeking admission to the most competitive private colleges, it means that there won't be as much need-based (aid) as there was in the past, says Peter Ratzan, a partner in College Planning Specialists in Weston, Fla. Some of the top private colleges have rescinded their need-based policies, under which they sometimes met the entire financial aid need of a student based on the expected family contribution. Now, instead of being completely need-based, these schools will consider financial need as well as a student's academic, athletic and other qualification for merit scholarships. Colleges that are entirely need-based generally do not offer merit scholarships, so it doesn't matter if the student has high test scores or some other academic qualification because they don't offer merit aid. For everyone else, "all signs point to the very strong possibility that discounting is going to be much less on a going forward basis," says Andrew Lockwood, Ratzan's partner at College Planning Specialists. "The financial aid packages are going to shift to being a greater percentage of loans compared to grants and scholarships." State colleges are affected more than private colleges, Lockwood adds, because they have less money to start with. Most public colleges have been hit by state budget cuts as well. "As a general rule, the private schools are more generous than public colleges when it comes to financial aid," he says." They have more funding, larger endowments, and they are, by far, more able to address a family's financial needs than public schools." Students applying to state colleges are impacted by these trends, especially those applying to out-of-state public schools, where tuition is much higher than in-state schools and students generally receive less financial aid, according to Lockwood. Ratzan advises parents not to ignore private colleges in favor of public colleges not only because of the size of the potential financial aid awards, but also because it generally takes public college students longer to graduate than private college students -- an average of five-and-a-half years. So even if your state college is cheaper than a private college, if you have to pay tuition for an additional year and a half, that difference may evaporate. When selecting schools to apply to, it makes sense to apply to schools that are similar and within your student's reach, Fabriquer says. "Every college has a niche, so it's important to match up the student with the right college and then figure out which colleges are competing against each other for the same type of student," he says. For example, if you are looking at schools in Pennsylvania, Carnegie Mellon, Haverford and Bryn Mawr frequently admit the same type of student, so your son or daughter could apply to all three and, if admitted, try to leverage a large financial aid award from one into a bigger award from another. Finally, make sure your son or daughter applies to a good mix of schools, says Lockwood. He recommends a high school senior apply to between six and eight schools with at least three of those well within academic reach. Posted March 26, 2010 Two major trends are affecting the way college scholarships, grants and other financial aid are awarded. The first is no surprise: The fallout from the Great Recession cost many colleges millions of dollars from their endowments. Forcing cuts to financial aid budgets. The second: More colleges are strategically employing tuition discounting -- the term used to describe the process of awarding college scholarships and grants -- to shape their student bodies in specific ways. Combined, these trends mean potentially fewer students will get large awards and the awards they get may be wildly different. "What's happening right now is that everyone's been hit with the issues in the economy, so we'll be seeing a little bit less of tuition discounting," says Manuel Fabriquer, founder of College Planning ABC in Tracy, Calif. "It is still going to be prevalent -- there will still be discounting -- but more of it will be going to the top 20 percent or 25 percent of a particular school's freshman class." Colleges are being more proactive than ever in using tuition discounting to attract exactly the type of students they want in their student body. "The trend in recent years has been to leverage tuition discounting -- not just to recognize scholarship and or financial need, but also to address competitiveness in certain markets," says Karen P. Condeni, vice president and dean of enrollment at Ohio Northern University, a liberal arts college with an enrollment of 3,600 students in Ada, Ohio. "Some institutions discount in order to help shape their enrolled classes in line with each institution's strategic goals," Condeni says. "For example, if an institution is seeking higher profiled students or more students for a particular program of study, tuition discounting could be a strategy used to achieve higher yields in line with such goals." For students seeking admission to the most competitive private colleges, it means that there won't be as much need-based (aid) as there was in the past, says Peter Ratzan, a partner in College Planning Specialists in Weston, Fla. Some of the top private colleges have rescinded their need-based policies, under which they sometimes met the entire financial aid need of a student based on the expected family contribution. Now, instead of being completely need-based, these schools will consider financial need as well as a student's academic, athletic and other qualification for merit scholarships. Colleges that are entirely need-based generally do not offer merit scholarships, so it doesn't matter if the student has high test scores or some other academic qualification because they don't offer merit aid. For everyone else, "all signs point to the very strong possibility that discounting is going to be much less on a going forward basis," says Andrew Lockwood, Ratzan's partner at College Planning Specialists. "The financial aid packages are going to shift to being a greater percentage of loans compared to grants and scholarships." State colleges are affected more than private colleges, Lockwood adds, because they have less money to start with. Most public colleges have been hit by state budget cuts as well. "As a general rule, the private schools are more generous than public colleges when it comes to financial aid," he says." They have more funding, larger endowments, and they are, by far, more able to address a family's financial needs than public schools." Students applying to state colleges are impacted by these trends, especially those applying to out-of-state public schools, where tuition is much higher than in-state schools and students generally receive less financial aid, according to Lockwood. Ratzan advises parents not to ignore private colleges in favor of public colleges not only because of the size of the potential financial aid awards, but also because it generally takes public college students longer to graduate than private college students -- an average of five-and-a-half years. So even if your state college is cheaper than a private college, if you have to pay tuition for an additional year and a half, that difference may evaporate. When selecting schools to apply to, it makes sense to apply to schools that are similar and within your student's reach, Fabriquer says. "Every college has a niche, so it's important to match up the student with the right college and then figure out which colleges are competing against each other for the same type of student," he says. For example, if you are looking at schools in Pennsylvania, Carnegie Mellon, Haverford and Bryn Mawr frequently admit the same type of student, so your son or daughter could apply to all three and, if admitted, try to leverage a large financial aid award from one into a bigger award from another. Finally, make sure your son or daughter applies to a good mix of schools, says Lockwood. He recommends a high school senior apply to between six and eight schools with at least three of those well within academic reach. Posted March 26, 2010